Oneyear Product Design.

The Basic Course is taught following a single theme approach with cycles of lessons on theory integrated with workshop exercises and subjects. In this way students acquire the solid cultural, methodological and operative foundations necessary for following a Master’s course in Industrial Design e Interior Design;

Classes

Science Of Vision

The Science of Vision is part of that group of disciplines which have always set SPD apart. Created and introduced more than forty years ago by Prof. Nino Di Salvatore, founder of SPD and an abstract artist of great fame, it is taught today by Prof. Massimo Hachen.
The seminar develops essentially from the principle that what the eye sees is not what this sensorial organ physically reveals, but is the result of a psycho-perceptual process, a formulation the brain restores. Visual perception is analysed starting from Gestalt (the psychology of form, which makes up the basic cultural reference point of all of SPD) up to the most recent studies of experimental phenomenology. The importance of this discipline for design is obvious: the approach to whatever, whether virtual or industrial, happens through sight and the psycho-perceptual mechanisms connected to it.
The seminar deals with, among other topics: three-dimensional representation, latency, relationships between figure and background, optical illusions, two and three-dimensional ambiguity, space perspective and psycho-perceptual rhythm.


Teachers

Massimo Hachen


The Basic Course is taught following a single theme approach with cycles of lessons on theory integrated with workshop exercises and subjects. In this way students acquire the solid cultural, methodological and operative foundations necessary for following a Master’s course in Industrial Design, Interior Design and Car and Transportation Design.